Without an eCover you are doomed!

What is an eCover?

eCovers are digital representations of covers you would normally see on books, reports, boxes, CD's and DVD's, and notebooks.

Since digital products can't be handled like products or books in a store, you need a digital picture that the customer can see that represents the kind of product he/she is considering purchasing.

You might consider eCovers as virtual package for visual appeal. It is a graphic that represents the real product.

3 Things That Sell eBooks

There are three things you absolutely must have if you are going to be successful selling eProducts of any kind.

They are:

1.

A Great Title and Sub-title

Never underestimate the power of a great title that emphasizes the major benefit for the prospective client, draws the attention of the intended target market and is unique enough to draw attention.

2.

Great Ad Copy

Your objective with ad copy is to convince the prospective customer that what you have to offer is exactly what she/he needs to solve his/her problem. A combination of good titles, great lists of benefits and features and promises that can be fulfilled by purchasing the eBook make great ad copy.

3.

A Great eCover

Your eCover is your visual representation of your eProduct. It works the same way that a book on the shelf of a book store attracts attention. It makes the potential customer take notice of your product. Visual appeal is everything on the Internet. A great eCover can increase sales by 200-300%!

What kinds of products require eCovers?

Note: It is important that you choose a cover type that accurately portrays the amount of content in your product.

For example, if you use a box cover to represent an article you are giving the impression that there is more to the product than there really is. You will run the risk of incurring the wrath of your customer and be saddled with issuing refunds. And not because the product is poor but because the expectations were falsely raised.

The type of eCover you choose will depend on the number and kinds of products included in the full product. Do you have articles, reports, white papers, CD's, eBooks, software… in your full product? You will learn more about this if you choose to LEARN MORE at the end of this page.

eCover Types

Here are some types of eCovers to consider.

Two Sided Box
Three Sided Box
Book Cover
Magazine Cover
CD/DVD Cover
Special Report
Thin Book
Wide Box

What layout considerations are involved in designing an eCover?

The following is a list of general considerations for the author/producer of the eProduct:

Avoid too much open spaceBalance the graphics and text so one doesn't dominateEmphasize the titleChoose appropriate colors for background and fontsSelect appropriate font styles and sizesPlacement of your title and sub-titlesAuthor's nameInclude the web site URL for your siteDecide what other information like the major benefit will be on the coverChoose text enhancements like shadowing or outliningCustomize the top and/or side of the coverChoose appropriate graphics Avoid a cluttered appearance

In general, you want an eCover that is BOLD, CLEAN and ATTENTION-GETTING.

eCover Options

There are three options to creating your eCover for your eProducts.

1.

Professional Graphic Designers

You can hire a professional graphic designer to create an eCover for you. The professional designed can also produce other graphic products to meet your needs. In terms of costs it can become rather expensive and if you are just starting out it may be too much for your budget. You can find professionals on the Internet or locally.

2.

Purchase eCover Software

You can purchase software that will allow you to produce your own eCovers. This is economical if you are going to be producing many of them. The drawback is that it will require an investment of time to learn how to use the software. This is much more economical than hiring a professional designer for each new product.

3.

eBook Authoring Services

You can have eBook Authoring Services produce eCovers for you with no obligation to purchase at a very reasonable cost. If you aren't intending to produce dozens of products this is worth considering. eBAS uses eCover software Paul has purchased and learned how to use.

Should you want to LEARN MORE at the end of this page, you will learn more about purchasing eCover software for yourself and what eBAS can do for you to create eCovers for your use.

eBook Authoring Services

eBook Authoring Services offers a service to its clients an affordable way to provide an eCover for their eProduct.

To learn more about what eBAS offers and to look at an alternative if you should decide to design your own eCovers simply click on the LEARN MORE below.

eBAS eCover Designs

Here are a few examples of eCover produced by eBAS. There are more of them on the LEARN MORE page. eBook Authoring Services also provides a link to learn more about these products where applicable. eBAS does this to provide support for its clients.